MTS praises Windows Phone, says it's more comfortable promoting Microsoft than iPhone

The Principal of Russia's largest mobile operator, OAO Mobile TeleSystems (MTS) has stated that the visitor would require amend terms to back Apple afterwards Windows Phones advance to almost match iPhones in market share. Ouch. According to Bloomberg, MTS ceased selling iPhones in its stores at the terminate of 2022 and has strengthened its relationship with other hardware vendors, including those who produce smartphones running Microsoft's Windows Phone operating system.

The visitor hosted Microsoft's CEO Steve Ballmer and Nokia's CEO Stephen Elop in Moscow back in Nov. MTS, controlled by billionaire Vladimir Evtushenkov'due south AFK Sistema, agreed to promote and market Windows Phones, including Nokia Lumias and opened Windows Telephone zones in its flagship stores - much like what nosotros've seen with All-time Buy in the US.

Windows Phone accounted for just over 8.2 percent of all smartphones sold in Russia in the first quarter of this year, while Apple only had 9 percent, according to research firm IDC. Chief Executive Officeholder Andrei Dubovskov said the following in an interview in St. Petersburg:

"Apple tree wants operators to pay them huge money, subsidizing iPhones and their promotion in Russia. Now information technology's not beneficial for united states of america. It's good we stopped selling the iPhone as these sales would've brought us a negative margin."

This marks as a rather large step forward for Windows Telephone. While the operator declined to provide bodily figures, it did note that the pct of Windows Phones on their network is more than what's found in Russia in general. Now that's progress. We've besides witnessed the platform growing in a number of other markets, simply Russian federation has been an interesting country with ups and downs e'er since the platform launched.

Information technology'll exist interesting to run into how the situation and story develops in Russia and how Nokia can continue pushing alongside other manufacturers.

Source: Bloomberg

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